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Television industry has inculcated a new brand of viewers - interactive viewers who have the ability to change the direction of the program through their SMS. Televoting has become a popular concept wherein the audience votes for their favorite participant or answers quiz questions through SMS. Integrating SMS with television programming allows for simple and efficient interactivity while increasing revenues for the broadcaster .


Key Features

  • Voting is done by the viewer by sending a string to a specified short code
  • Subscribers stay tuned to the outcome of the program and may dial the service number in order to be informed about the results.
  • calls from certain geographical areas or individuals may be barred for a specific event
  • An SMS Router can be placed between the MSC and the main SMSC to circumvent the problem of increased SMS traffic

Key Benefits

  • Enables operators to garner additional revenue by addressing a new market segment
  • Reduced running costs as subscribers can control certain service administration activities
  • Customized features such as tariff plans through web-based service management
  • Statistics and reports reflect service performance and subscriber satisfaction